On April 21, 2015, Google rolled out its mobile-friendly update, which Image Manipulation quickly earned several nicknames - mobilepocalyse, mopocalypse, mobocalypse, etc. In the end, the name that stuck was “Mobilegeddon” (as far as I can tell, credit for that one goes to Search Engine Land's Barry Schwartz) because SEO people are dramatic. What is Mobilegeddon? Google posted this post on the webmaster center's official blog, as they sometimes do, and explained Image Manipulation the update in detail, along with an image to show the difference between what was and what wasn't. was not mobile-friendly: mobile-friendly update This update did not provide any gray areas. Your pages were either mobile-friendly or they weren't.
There was no middle man. Advertising Continue Image Manipulation reading below That day in April was the official rollout of the update, but it wasn't the only notification Google gave webmasters. Mobilegeddon: It's Closer Than You Think On February 26, 2015, more than two months before the official rollout, Google posted a message telling us that it would expand the use of mobile-friendliness as a ranking signal. This change was coming on April 21 and that we had to prepare for. Google's post began by laying out the reasoning behind the Image Manipulation change: "When it comes to searching on mobile devices, users need to get the most relevant and timely results, regardless of whether the information is on web pages or mobile-friendly apps." In the April 21 post, Google gave a quick three-point list of the impact of this update: Only affects search rankings on mobile devices.
Affects search results in all languages worldwide. Applies to individual pages, not entire websites. The change was simple and massive. Your pages were mobile friendly or not (a yes/no answer) and it would impact everyone and roll out over a week. Advertising Image Manipulation Continue reading below Regardless of your industry, whether you sell soap or build bridges, your site would be impacted. Google goes mobile first It wasn't just an algorithm update, it was a cultural shift, and Google was about to rock the market.