SMX Advance audience this year that discussions about advertising scenarios were already taking place shortly after the launch. Shopping and retail With Amazon being Amazon, and Facebook's dynamic product ads, and even Pinterest's Promoted Pins, becoming more widely adopted, Google is under pressure to squeeze all it can out of product search and its ads to a list of products. And pressing it did this year. Product Offering Ad (PLA) carousels now show up in Google Image Search,
YouTube, and third-party retailer sites. Google also opened Shopping campaigns up to Customer Match, allowing advertisers to retarget customers with ads for fax number list a product offering with bids tailored to those audiences or by excluding those audiences from Shopping campaigns. Google started looking for ways to make the most of all those big searches for products, like “cocktail wear,” this year. Most innovative but perhaps least likely to
succeed is the presentation format for clothing and home products which pulls images from partners such as Curalate and Polyvore (owned by Yahoo, so there you have it) and a link to a product ad set. based on looks. The other broad match PLA format called Showcase Ads initially featured retailer collections. But a recent variation on this featured new and used clothes in searches related to outlets. Oh, and Google Shopping — aka the Buy Button-like feature that lets consumers make purchases from a