Your goal for the digital campaign will help you get an answer to the ultimate question: Facebook Ad vs Google Ad – which is better for my business?
Each platform comes with its own features benefitting different aspects of your campaign. But which feature do you want to take advantage of is a question that you will be able to answer only after you’re clear with your campaign goal.
For instance, if you want to build awareness and grow Cork Used Bicycles Shop your audience, Facebook Ads would be a better option. But, for immediate sales or leads with each search having high buying intent, Google Ads is your answer.
But, it is not always that easy. Sometimes, you would think that going with both would be a better option but it is exceeding your budget. Other times, you would want to stick with just one platform but are unable to figure out which one.
In such cases, taking help from PPC services would be your best shot. After all, both Facebook Ads and Google Ads are two gorillas of PPC advertising. And to tame a gorilla, you need someone who understands its fluctuating behavior well enough.
At which stage of the buyer’s journey is your target audience? Is the Top of The Funnel (TOFU) stage you are targeting through your ads or the Middle of The Funnel (MOFU).
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Okay, let’s simplify this.
It is a hundred degrees outside. You are sitting on your couch in the comfort of your home, enjoying the breeze from your AC.
Suddenly, it stops working. The heat kicks in. Getting the AC fixed is now the utmost priority to you.
So, what would you do?
Search on Google to look for AC repair services?
Contact the repairing service, the ad for which you came across on Facebook three months ago?
Should we go ahead and assume that it’s the former?
Now, scenario 2.
This time again, you are chilling on your couch in the comfort of your home. But this time, your AC doesn’t break. You just scroll through your Facebook feed.
You come across an attractive and attention-grabbing ad for the new organic food store that has just opened near your location. The ad is offering a massive discount for first-timers. So, the name sticks with you.