Understanding what your competitors offer and how the market reacts is essential to create a competitive advantage. Of course, this doesn’t mean you should copy anything from them. Your product development should be guided by what the market demands.
This is what you need to know here:
Features and solutions
Try your competitors’ products for yourself and note down their features. There’s no right or wrong way to approach this. Listing all the features and solutions of Mailchimp would take a whole spreadsheet on its own, so it’s better to write down a high-level overview.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
In most cases, this will be easy to fill out. See what the products are selling for and note if there are any discounts.
In the case of some B2B niches, you won’t find a public pricing page as they often rely on custom quotes. You’ll have to do some ghost shopping for multiple use cases and ask their current or former customers.
Being a marketer makes you skeptical about any reviews you read online. Review generation activities are highly biased, but hey, this is also marketing.
For that reason, you’ll want to check reviews that are in the middle. Five-star reviews can often be encouraged by the company, and angry customers mostly write one-star reviews in the heat of the moment. For that reason, it pays to look mainly at 2-4 star reviews for a clearer idea of what people think about your competitors’ product(s) or service(s).
Review platforms offer all sorts of handy filters on top of the review score. This is what the filter options look like on G2: