, It Is Time and Effort. in Other Words, a Store Can Offer a Low Price for Its Product, but If It Is Very Far from Your Home, You Will Probably Prefer to Buy in a Nearby Store at a Slightly Higher Price. Therefore, the Company Must Study These Two Factors That Are More Decisive Than the Price. Related to the Client 'S Time, We Have the Change of Place for That of Convenience. the Company Acquires the Responsibility of Establishing an Efficient Distribution That Is Affordable for the Client. It's About Making Your Life Easier. Conventional Advertising No Longer Works. Customers Communicate Differently and So Should the Company. Promotion Gives Way to Communication. for This, the Ideal Is to Establish Direct, Interactive and Relational Communication. Not Only Is Information
About the Products but an Experience Is Created Around Them. for Kotler, Applying the 4c's Guarantees That "Companies Have a Good Chance of Surviving in the Digital Economy" . from 4p's to 7p's in the Marketing Mix as We Have Seen, the Marketing executive list Mix Takes into Account the Product, the Price, the Place and the Promotion. These Four Elements in the Services Sector Become 7 Given That, by Having a Service as a Product, New Approaches Arise When Carrying Out Any Strategy. That Is Why the 4p's Are Adapted and Three More Variables Are Added: Personnel,
Palpability (Physical Evidence) and Processes. the Staff That Offers the Service Is Part of the Customer's Shopping Experience, So It Has a Direct Impact on the Quality of the Service. the Success of the Company in This Aspect Will Be to Form a Good Team That Is Clear About the Client's Needs and Knows How to Satisfy Them. Processes Are the Method the Company Uses to Deliver a Service. That Is, How the Customer Is Served and What Differential Value the Company Has at This Point. Dealing with the Client Throughout the Service Process Will Be Vital to Achieve Differentiation Within the Market. Palpability ( Physical Evidence) Tries to Get the Company to Provide "Evidence"