During the survey, when designing the transaction page: Structurally, the bulk sms service amount input area, the red envelope use area, the contract link, and the payment button are clearly defined; In order to provide effective decision-making information and experience of the process, below the amount input box, the user will receive benefits according to the bulk sms service amount entered by the user; the maximum available red envelope amount is automatically selected in the red envelope area; the payment button displays transaction-related information, such as insufficient account balance and other prompts. Timely nudges - user recalls and nudges
In addition to reducing the user's behavioral bulk sms service resistance, we can also set timely boosts, and use methods to help users complete activation within a critical time window. When determining the conversion target, we determined the key time for conversion. There are two key times for this project: Complete the account opening on the same day; Complete the bulk sms service first investment within a week. Therefore, our booster nodes are: For users who have not opened an account, they will be prompted to open an account the next day; For users who have not invested for the first time, they will be prompted to invest on the seventh day after registration.
Use push, SMS, and WeChat services to recall target bulk sms service users. According to different recall scenarios, customize the system sending time, message template, and preferably add recall rewards. For example, for a user who has not invested for the first time, a reminder message that the red envelope will expire on the seventh day after his registration can be bulk sms service sent to motivate him to invest. However, this method is not suitable for users who have not opened the push, WeChat service or SMS. In this case, it can be promoted through channels according to the source of the user. 5. Refine metrics After the scheme is designed, it needs to be verified.