With these simple tips to set up better lead capture paths, you can increase contact conversion rates and build your sales and marketing teams for continued success. let's start! Free Lesson: The Great Elements They Ask, You Answer Websites How to Improve Your Lead Capture Form with Conversion Rate Optimization When you're considering ways to improve your lead capture forms through conversion rate optimization (CRO), you may be wondering what the average conversion rate you should be targeting first .
According to these insights from WordStream, the median lead capture form conversion rate is 2.35%: Wordstream conversion rate The top 25% have a conversion rate of 5.31% and above, while the top 10% have a conversion rate of 11.45% and above. While industry mailing list rates for your specific business may vary based on your industry, product or service, this data can help you judge where you should be and serve as a starting point for future CRO analysis.
Now that you understand where your conversion rates should be, here's how to improve them: Embed your lead capture form on your landing page Although there are different ways to present lead capture forms, such as in a popup or directly on a website page, the most effective way is to present them on a landing page (or what some might call a lead capture page ). In fact, research from Omnisend shows that popups generate only 3% of conversions, compared to 23% for landing pages.